Strategic Engagement Starts Here

Laightbulb combines 3 key pillars to help you build a clear engagement strategy for each account.

While our platform supports the full cycle, acquiring, retaining, and expanding accounts, we focus first on acquisition. Why? Because long-term relationships only work if you establish relevance at the very first touchpoint. Too many tools encourage you to go for volume instead of relevance, making it harder to build trust. Laightbulb takes you back to basics: what’s logical, strategic, and proven to work. Thinking like a top performer, our core principles help you move beyond superficial outreach into authentic engagement that converts.

Your ICP & Solutions

Understanding how your solution solves real problems for your best customers is the most powerful way to position yourself as a trusted partner, especially when you target the right people. That’s why Laightbulb dedicates a section to your organization and your ICP, breaking it into 3 key areas:

• Your company profile: your goals, awards, and key content or assets.

• Your ICP definition: Firmographic and technographic data, buying committee roles, and how they influence the process.

• Your solutions: The value you deliver, key features, pain points you solve, buying signals, and common objections.

Without a deep understanding of your own value and who benefits most, you’ll struggle to sell strategically, this is the first step toward performing at your best.

Your target accounts

You have a number to hit and a pipeline to fill, fast. You might already have a list of target accounts, great.

• Do they fit your ICP?

• What do they do?

• What internal and external changes are they facing?

• Are you reaching the right buying committee members?

You can't know everything but you should get access to this information fast and ensure your engagements will be valuable and relevant. Laightbulb maps each account, how they make money, their pain points, their goals, and tags your stakeholders to the appropriate persona. That way, you always know who you’re talking to and why. It means you can tailor every touchpoint to what truly matters to them.

Laightbulb is not about more generic, automated outreach. It’s about relevance.

Markets move. Companies change. Priorities shift. Demonstrating that you understand your buyer's world, and can help them navigate it, is how you gain trust.

That’s why Laightbulb tracks the signals that matter from financial, product or hiring news and more, and tells you what to do about it. It's not about the "what is happening", it's about the "so what?". Whether you need to pause outreach to a specific account, send a timely note to a stakeholder, or spin up a tailored engagement plan, Laightbulb tells you what to do and why.

It’s not just data. It’s actionable insight that lets you stay relevant, build credibility, and grow relationships that last.

Contextual insights

Tell us all about your challenges

You've been using sales tools and you're still seeing gaps in your process.

Tell us! We're here to build a strategic platform so you can win, take this opportunity to turn your requirements into integrated Laightbulb features.