Your growth isn't broken. Your revenue engine might be.
We help CEOs, Founders, CMOs and CROs find and fix the gaps between commercial strategy, marketing, sales and execution.
When pipeline is stalling, your GTM isn't translating into results, or your teams aren't aligned, we help you work out what's actually getting in the way, and what to do next.
Amelie Marivain, Founder
18+ years in B2B go-to-market and revenue growth
Book a Growth Diagnostic
20 minutes. No pitch. Just clarity.
- GTM Strategy
- Positioning
- Marketing
- Sales
- Revenue
- Leadership
Growth problems rarely sit in one department.
Pipeline can look like a sales problem. Positioning can look like a marketing problem. Execution can look like a people problem. Often, the real issue sits somewhere between them.
“We're generating pipeline, but it's not converting.”
“Marketing and sales aren't working from the same playbook.”
“Our GTM strategy looks good on paper, but execution isn't following.”
“We're scaling the team, but the same problems keep coming back.”
“I know something isn't working. I just can't see exactly where.”
That's where Laightbulb comes in.
Find the gaps. Fix what matters. Build for growth.
We help leadership teams diagnose and improve the systems behind growth, from GTM strategy and positioning to sales execution and leadership.
GTM & Revenue Strategy
Clarify your ICP, positioning, GTM motion, sales process and revenue priorities, and make sure they work together.
Marketing & Sales
Connect marketing activity to pipeline and revenue, and identify where the commercial handoffs are breaking down.
Revenue & Sales Execution
Identify the gaps in your sales process, pipeline and team execution that are slowing revenue down.
Leadership & Execution
Make sure the people responsible for growth have the clarity, priorities and accountability to actually deliver it.
Strategy is only useful when people can execute it.
Companies don't usually struggle because they don't have enough ideas. They struggle because the strategy, systems and people aren't pulling in the same direction.
Laightbulb works across those gaps, combining commercial thinking with an understanding of the people and leadership dynamics that determine whether a strategy actually gets executed.
Built for leaders responsible for growth.
CEOs & Founders
Your growth ambition is clear. Your commercial engine may not be. We help you step back, diagnose the engine and identify where to focus.
Talk to us about your growthCMOs
Turn marketing activity into greater commercial impact. We connect positioning, demand generation, pipeline and revenue.
Talk to us about your GTMCROs & Revenue Leaders
Find what's slowing your revenue engine down across pipeline, sales process, messaging and team execution.
Talk to us about your revenueLeadership Teams
Get everyone moving in the same direction, with clarity around priorities, ownership, decision-making and execution.
Talk to us about your teamFrom “something isn't working” to a clear path forward.
Diagnose
We get underneath the symptoms and understand what's actually happening.
Prioritise
We identify the highest-leverage opportunities and separate them from distractions.
Build
We turn strategy into practical systems, processes and actions.
Embed
We help your team make the changes stick.
Experience matters when the problem isn't obvious.
18+ years building commercial functions, positioning products and scaling revenue across startups, scale-ups and global B2B technology companies.
Where this experience comes from
See my full career on LinkedIn
Selected results
Scaled the client marketing practice from 4 to 17 consultants and launched new service offerings and commercial frameworks, contributing to 20% YoY revenue growth in 2023.
Launched virtual payment in Australia and Hong Kong with a 45% adoption rate, and partnered with an airline to open Japan.
Defined positioning and GTM for cross-border payments infrastructure, and built ABM and growth programs aligned with sales and partnerships.
Led the end-to-end GTM strategy, sales methodology and account-based selling framework, and recruited the GTM team with KPIs and an operating cadence.
The thinking behind Laightbulb.
I've spent my career working across B2B growth, sales, marketing and leadership.
I've seen the same problem repeatedly: companies don't usually struggle because they don't have enough ideas. They struggle because strategy, systems and people aren't pulling in the same direction.
Laightbulb exists to help leadership teams close that gap.
I'm Amelie Marivain, based in Singapore. I've led founder-led ventures and executive GTM functions, from customer discovery and ICP definition to positioning, sales playbooks, account-based motions and demand generation.
- CRO Course, Pavilion (completed September 2025)
- AI Augmented GTM Team, Pavilion (completed July 2025)
- MBA, Excelia (2014)
- M.A. Cross Cultural Management & Negotiations, Michel de Montaigne University (2008)
Keynote event, 2020
Insights
Articles, podcasts and interviews.
Cannes Lions 2023 wrap-up
LinkedIn article by Amelie Marivain
Read the article Podcast · 2025Human-Centric Marketing in the Age of AI
Making Sales Social with Brynne Tillman
Listen to the episode Interview · 2020How Thunes Built a Global Marketing Strategy
Interview by Joe Escobedo
Watch the interviewStart with the problem you're trying to solve.
You don't need to have the answer before you talk to us. Bring us the growth problem you're wrestling with. We'll spend 20 minutes pressure-testing it, identifying where the friction may be, and working out whether there's a problem worth solving together.
Book a Growth Diagnostic20 minutes · No pitch · No obligation