Accelerate Complex B2B Deals

Laightbulb is your AI partner for stakeholder engagement, built to enable mid-sized sales reps multithread deals, automate research, and deliver personalized touchpoints from first contact to renewal.

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Sales stall because of inefficient processes

Generic outreach often misses the mark, while true personalization demands time and resources.
Laightbulb bridges this gap, delivering tailored engagement at scale.

Personalized, adaptive engagement at scale

Laightbulb automates account research, maintains live stakeholder profiles, personalizes content, and drives long-term nurture—so every interaction moves the deal forward.

Adaptive Multi-Threaded Outreach

Tailor every message to the right stakeholder, at the right time.

Personalized Content That Delivers Value

Engage the buying committee with relevant, high-impact messaging.

One-Click Research Summaries

Save hours of manual digging with instant, account-specific insights.

Strategic Engagement Across the Deal Cycle

From first touch to renewal, stay relevant at every stage.

Built for Sellers who play to win

Built for Ambitious Sales Pros Who Want to Close—Not Waste Time

Laightbulb combines intelligence with strategy, enabling you to focus on closing deals, not mindless tasks.

The complete picture. Always current. Always connected.

Laightbulb’s Account View is your live intelligence layer—constantly updated, context-rich, and built for action.

What you see:

A multithreaded view of every stakeholder and their current engagement status
Real-time company signals—funding rounds, hiring, leadership changes, regulatory updates and more
CRM-level data like stage, size, territory, revenue
Contextual trends over time so you can track how the account is evolving

High-signal triggers auto-refresh your view, so you're never working from stale data—or missing your moment to move.

Say the right thing. In your voice. Toward your goal.

Laightbulb crafts messages that reflect your tone, your targets, and your stakeholder’s world—so every touchpoint feels personal, strategic, and worth opening.

You get:

Messaging aligned to your goals—whether landing, expanding, or renewing
Your real voice trained through past emails and LinkedIn threads
Content tailored to stakeholder role, company KPIs, market shifts, and deal stage
Dynamic asset selection—corporate decks, third-party articles, or softer touchpoints based on engagement

You stay in control—review, edit, or let it run while you focus on closing.

Timely engagement with stakeholders based on plan and triggers

Engage when it matters. Skip the guesswork.

Laightbulb auto-prioritizes engagement tasks based on real-time signals, stakeholder behavior, and your deal strategy —so you never miss a follow-up, a key trigger, or a timely opportunity to show value.

Here's what drives it:

Automated engagement tasks tuned to account goals, deal stage, and stakeholder type (champion, blocker, influencer)
Dynamic cadence that adapts to sentiment and role—more touchpoints for champions, fewer for detractors
Content strategy that adjusts based on engagement—value-first articles or direct asks when it counts
Smart triggers from company news, quarterly earnings, or internal activity
Stakeholder and account-level tracking to see what’s moving the deal—or stalling it

Less guessing. More momentum. Full visibility into what’s working—and when to act.

Why Laightbulb Works for You

Close Deals Faster

Laightbulb automates stakeholder nurturing, delivering timely and relevant content that moves deals forward efficiently.

Win More with Less Work

Scale Without Extra Hands

Stays top of mind and builds trust across the buying committee, helping you stand out and drive decisions.

Delivers timely, relevant content throughout the buyer journey — no need to wait on SDRs or marketing support.

a man riding a skateboard down the side of a ramp

Move at their pace. Stay in their world

Laightbulb doesn’t just personalize content—it adapts your entire engagement rhythm based on stakeholder behavior, role, and sentiment.

Here’s how it works:

Dynamic cadence: Engagement frequency adjusts based on sentiment (promoter, neutral, detractor), role (decision maker vs. influencer), and response patterns.

Adaptive content strategy: If engagement drops, Laightbulb shifts from corporate-driven content to softer, value-first touches like third-party articles.

Intelligent triggers:External news events, stakeholder promotions, or sales stage shifts can immediately adjust engagement plans.

Rep control: Reps approve the initial stakeholder plan—and can pause, edit, or cancel any engagement flow at any time.

Stakeholders aren’t static—and neither is your approach.

Orchestrate every stakeholder. Win the full deal.

Strategic Account Plays map out how you engage every key stakeholder—aligned to your overall account goal (Land, Expand, Renew).

What you get:

Stakeholder engagement plans tied to account strategy
Automatic sequence orchestration based on role, sentiment, and interactions
Account-wide message consistency (different messages per role, unified positioning)
Engagement influence tracking (see when champions open doors—or blockers slow things down)

Laightbulb suggests who to engage, when, and how—keeping your play tightly coordinated across the buying committee.

Know what’s working. Double down on what wins.

Laightbulb tracks engagement at both stakeholder and account levels—giving you deep visibility into what drives deals forward.

Here’s what you can see:

Open rates, share rates, reply rates, and meeting booked rates
Deal influence signals—flagging stakeholders who are pulling the deal forward or slowing it down
Engagement trendlines over time—know when momentum shifts
Aggregated dashboards for managers—covering engagement health across reps, accounts, and deal stages
Plan optimization—adjust engagement strategies based on real-world feedback.

Stay One Step Ahead of Every Deal

Know who to contact, when to follow up, and why it matters—without second-guessing.
Laightbulb serves you smart tasks and engagement nudges driven by real signals, not CRM guesswork. Stay in front of every opportunity while others play catch-up.

💡Why it matters: Deals are won by timing, not templates.

Speak Their Language—In Your Own Voice

Personalize every touchpoint without sounding like a robot.
Laightbulb crafts authentic messages based on your tone, your goals, and your stakeholder’s world—so every outreach feels natural, strategic, and impossible to ignore.

💡Why it matters: Trust builds pipelines. Authenticity closes them.

See the Full Picture—and Act Faster

No more stale CRM data or missed triggers.
Laightbulb gives you a live engagement map across accounts, stakeholders, company news, and deal momentum—so you always know the full story before you make your next move.

💡Why it matters: Speed kills in complex sales. Context wins.

a couple of yellow light bulbs hanging from a ceiling

boy in white crew neck shirt holding clear glass ball

Adapt Your Engagement Before They Disengage

Your buyers change fast. So should your outreach.
Laightbulb adapts your cadence, content, and tone based on stakeholder sentiment, activity, and external events—keeping you relevant and trusted, not ignored.

💡Why it matters: The right move today isn’t the same move tomorrow.

Multi-thread Like a Pro, Not a Hopeful Spammer

Strategically engage buying committees without breaking rhythm.
Laightbulb designs full account plays across decision makers, influencers, and blockers—making sure every thread supports your winning narrative.

💡Why it matters: Deals that last start by winning every voice that matters.

Know What's Working—and Double Down on It

Stop guessing what moves your deals forward.
Laightbulb tracks stakeholder-level engagement, flags momentum shifts, and shows you exactly where to push harder—or when to pivot fast.

💡Why it matters: Insight drives strategy. Strategy wins deals.

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Engage smarter, multi-thread better, and stay top of mind

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1 user
5 accounts
Basic integrations

1 user
50 accounts
Standard integrations

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$19/month

$99/month

Custom

Perfect to get started

Perfect to hit your growth targets

Perfect for scaling teams

Unlimited users
Unlimited accounts
Custom integrations

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Laightbulb helps B2B sales reps stay top of mind with every stakeholder in the deal. We do this by creating AI-personalized engagement plans that deliver curated, relevant content— both from your company and trusted third parties—over time. It’s like having a personal marketing assistant for every account, minus the need for SDR or marketing support.

See Laightbulb in action

Smart engagement.

Seamless control.

Winning moves made simple.

Enterprise-Class Engagement. Streamlined for You.

Do you or your team waste hours researching accounts and stakeholders?

Struggle to personalize outreach at scale?

Find it hard to stay relevant in long, complex sales cycles?

We feel your pain—and we're building Laightbulb for you.

We're inviting a select group of forward-thinking B2B sales reps to test the platform before public launch.